4 Ways Big Data Will Change Every Business

If you’re still saying, “Big data isn’t relevant to my company,” you’re missing the boat.

I firmly believe that big data and its implications will affect every single business — from Fortune 500 enterprises to mom and pop companies— and change how we do business, inside and out.

It doesn’t matter what field you operate in or the size of your business; as data collection, analysis, and interpretation become more readily accessible, they will have an impact on every business in several important ways.

  1. Data will become an asset to every business.

Even the smallest businesses generate data these days. If the business has a website, a social media presence, accepts credit cards etc., even a one-person shop has data it can collect on its customers, its user experience, web traffic, and more. This means companies of all sizes need a strategy for big data and a plan of how to collect, use, and protect it. This also means that savvy businesses will start to offer data services to even very small companies.

It also means that businesses and industries that never thought big data would be “for them” might be scrambling to catch up. Let me just make this as plain as possible: If you own or operate a business, and you have questions about how to improve that business, you have data, your data is an asset, and it can be used to improve your business. Simple as that.

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  1. Big data will enable companies to collect better market and customer intelligence.

Like it or not, the companies you do business with know a lot about you — and the quantity and diversity of what they know about you is increasing every year. Every company (from car manufactures who will monitor our driving to tennis racket manufacturers that know how often and how well we play) will get much better insights into what customers want, what they will use, what channels they use to buy, and so on.

  1. It will improve internal efficiency and operations

From using sensors to track machine performance, to optimising delivery routes, to better tracking employee performance and even recruiting top talent, big data has the potential to improve internal efficiency and operations for almost any type of business and in many different departments.

Companies can use sensors to track shipments and machine performance, but also employee performance. Companies have started using sensors to track employee movements, stress, health, and even who they converse with and the tone of voice they use.

In addition, if data can successfully be used to quantify what makes a good CEO, it can be used to improve the HR and hiring process at any level.

Data is breaking away from the IT department and becoming an integral part of every department in a company.

  1. And data will allow companies to improve the customer experience and build big data into their product offering.

In the best of all possible worlds, companies will use the data they collect to improve their products and the customer experience.

John Deere DE +0% is an excellent example of a company that is not only using data to benefit its customers, but also as a new product offering.

All new John Deere tractors are equipped with sensors that can help the company understand how the equipment is being used, and predict and diagnose breakdowns. But they’ve also put the sensors to work for the farmers, offering access to data about when to plant, where, the best patterns for ploughing and reaping, and more. It’s become an entirely new revenue stream for an old company.

As we invite more connected things into our lives — from smart thermostats to Apple AAPL +0% Watches and fitness trackers — there will be more and more data, analysis, and insights that companies can sell back to consumers.

These are just the top four impacts I predict big data will have on businesses of all types in the near future. Is your business ready to capitalize on these opportunities?

By Bernard Marr | Forbes

The Importance of Bulk SMS Marketing

Short Message Service in short SMS is a type of service enabling short messages to be sent and also transmitted from a mobile or perhaps web, general it has at least 140 up to 160 characters in length. Text messaging empowers info to be quickly as well as conveniently sent to groups of individuals. If there should be an occurrence about printed media and different kinds of marketing for example, TV or radio, the customers should for example, tune in to the radio or watch the TV for the advertisement to contact them. Though for bulk SMS marketing the versatile handset are typically dependably changed on to get a message. The clients get their messages the moment their phone is in wireless network.
A portion of the benefits of SMS showcasing are:
-The individual nature of cell phones makes SMS advertising a capable device.
-Mobile clients generally keep versatile on them all the time — meaning they can be successful for time touchy messages.
-Users are slanted to read for all intents and purposes each sm they get — not at all like email and different methods of marketing.
-Bulk SMS marketing is extremely conservative and one can send a large number of instant messages to customers at discount costs.
-Bulk SMS additionally spares time — as opposed to composing a message and after that sending it to every versatile endorser, one message is made and afterward sent to an entire gathering of supporters.
-Tracking of SMS conveyance and reactions is simple.
-Delivery of the instant messages is relatively moment.
The real territories where text messaging service for business is utilized includes drink firms, leisure and entertainment venues, and also banks. SMS are even utilized for the enrollment, bank exchanges, m-business or portable installment and for client criticism. As an advertising device, SMS instant messages are utilized as a part of numerous different ways too. Advertiser can likewise assemble a brand name by sending the SMS to more extensive group of onlookers by utilizing organization name as sender id/name. Likewise the item watchword as a sender name can be more compelling if your organization means to offer something specifically.

Our agile process

We use an agile approach to all our projects
Speed KingVarious methodologies can be used to structure, plan, and control the process of creating a software application – waterfall, iterative, spiral, and others. Our methodology of choice is agile because it is the fastest, most reliable way of delivering what a client needs on time and within budget.

What Is Agile?
In an agile process the work is broken into small increments called iterations – short “timeboxes” of typically one week. This incremental approach lets the project adapt to changes quickly, and is ideal in situations where the precise system features are unclear at the outset. In our experience, this is true for the vast majority of software development projects!

Agile relies on defining system features as “user stories” – usable bits of functionality. User stories are created during discovery and they take the form:

“As a [role], I need to [feature], so I can [expected benefit].”

Each iteration includes planning, design, coding, and testing of a set of user stories, and at the end of each iteration a working product is demonstrated to stakeholders. We try to begin with the most basic definition of a feature, and if improvement is needed more stories are added.

Teamwork and frequent communication between developers and clients is a characteristic of agile methodologies. Developers and clients jointly decide how to bundle the user stories into iterations based on their priority and difficulty. This allows our team to address the highest priorities and biggest risks early, while offering subsequent opportunities to modify the plan in response to new information. Rather than try to freeze a plan and schedule, we work in a manner that encourages dialog and shifts focus to what is most important at each point in the project. This allows our clients to review priorities frequently and adjust course if needed.

Why Agile?
Software projects can have only 2 of the following 3 characteristics: delivered on time, delivered on budget, and delivered according to specifications. Agile projects fix budget and time and allow specifications to evolve. At the outset of a project, we don’t know what features will work well for users, and we have only a rough idea of what will be hard or easy to develop. After a few iterations we have a much clearer idea. Agile methodologies allow projects to take advantage of this learning curve and adapt as they go along.

We think the following quote from the book The Art of Agile Development, by James Shore and Shane Warden (O’Reilly) nicely summarizes this point.

“The beginning of every software project is when you know the least about what will make the software valuable. You might know a lot about its value, but you will always know more after you talk with stakeholders, show them demos, and conduct actual releases. As you continue, you will discover that some of your initial opinions about value were incorrect. No plan is perfect, but if you change your plan to reflect what you’ve learned – if you adapt – you create more value.”