Your website is the single most important marketing tool for your business. It serves as a virtual equivalent of a physical business for the 3 billion internet users. Think about it: when you want to learn more about a company, you usually turn to Google and search and eventually end up on their website. The same goes for the products and services you are looking for.
Now, for any company that offers services, users will inevitably turn to past clients and case studies section of a website. So much information is gained by users browsing a website: what users see and read shapes the perception of the company or brand in the user’s decision-making. According to Statista, over 2 billion people are expected to buy goods and services online by the year 2019. So, having the best content on your website is important so that your website acts as your main marketing tool.
More than having a website’s main pages written in an engaging way, a business that blogs regularly typically receives 67% more leads than those that don’t. Publishing a blog post at least 4 times a week can lead to an increase in website traffic, can build website authority, and can enable readers to engage with your business by leaving comments, as well as sharing valuable content with other users via social media outlets.